Total ad spend across paid channels, including optional custom spend.

Attributed revenue generated per unit of blended ad spend.

Cost of goods sold captured from order line costs.

Manual or imported non-connector ad spend.

Ad spend from Google channels.

Revenue attributed to Google ads.

Shopify net revenue minus COGS.

Shopify net revenue generated per unit of blended ad spend.

Ad spend from Meta channels.

Revenue attributed to Meta ads.

Blended ad spend per new customer acquired.

Net profit after ads divided by Shopify net revenue.

Net profit after ad spend and core cost deductions.

Count of first-time customers in the selected period.

Gross order revenue before net revenue adjustments.

Total number of Shopify orders in the selected period.

Revenue attributed by ad platforms (Meta, Google, TikTok).

Net revenue from Shopify orders after discounts and refunds.

Number of times a video ad was watched for at least 3 seconds. TikTok approximation uses 2-second views as the closest available threshold.

Ad spend from TikTok channels.

Number of times a video ad was watched for at least 15 seconds (Meta ThruPlay) or 6 seconds (TikTok). Measures how many viewers stayed through the core message.

Percentage of impressions that became a 3-second video view — measures how effectively an ad stops the scroll in the first moment.

Of viewers who watched 3 seconds, the percentage who continued watching for 15 seconds — measures creative body quality after the initial hook.

Revenue attributed to TikTok ads.

Total refunded value from Shopify orders.

Average gross order revenue per order.

Average Order Value (AOV) calculates the average amount spent by customers per order, after shipping and taxes.

Blended Cost per Acquisition (Blended CPA) calculates the average advertising cost to acquire a single order with revenue greater than zero (paying customer).

Blended Return on Ad Spend (Blended ROAS) measures the total revenue generated from all orders relative to the total advertising spend across all marketing channels, including both channel ad spend and custom ad spend.

Discounts refers to the total discount amount applied to the order, including shipping discounts.

This metric tells how well your ads drive real results. Not all conversions are equal, and a drop might indicate issues after the click rather than in the ad.

CPA shows how much you spend on average for each action your ad drives (e.g., clicks, purchases or signups). This metric helps measure how efficiently your budget turns into meaningful results.

This metric shows how much you pay on average every time someone clicks on your ad. It’s one of the most straightforward Meta ad metrics and essentially measures how much you pay for viewer attention. A high CPC means higher costs, so keep a close eye on this number. A high CTR with a high CPC is an indication of effective but expensive Meta ads, while a low CPC with no conversions may appear good but ultimately doesn’t achieve business growth.

This performance metric shows how much you pay to show your ad 1,000 times. It’s a foundational Meta ad metric that tells you how competitive your ad is in the auction and how much it costs to reach your audience.

This performance metric tells you which percentage of people saw your ad and thought, “Yep, I’ll click that.” A high CTR is one of the first signals that your ad creative works. But clicks aren’t sales: You also need to keep an eye on other Meta ad metrics (e.g., ad spend and conversions).

This metric tells you how well your content connects and resonates with your target audience. It measures the percentage of people who interacted with your post through reactions, comments, shares, link clicks, profile taps and more.

This metric tracks the average number of times a person sees your ad. Example: 1,000 people who see your ad 2,000 times equals a frequency of 2.

This engagement metric tells you how many people take meaningful action (e.g., they click through from your ad to your intended destination).

When your goal is revenue, ROAS is the metric you should watch like a hawk. It shows how much money you earn for every dollar spent on your ads. For example, a ROAS of “3” means you make $3 for every $1 spent.

This metric shows how well your video creative captures attention in the crucial first seconds. It measures the percentage of viewers who watch at least three seconds after your video appears in their feed. Put simply, the thumbstop ratio tells you if your video opens strong enough to quickly earn viewers’ attention.

Meta Conversions (Purchases) represent the number of purchases on your main shop and your Meta shop, as reported by Meta.

Meta Cost per Acquisition (CPA) measures the total Meta advertising cost required to acquire one paying customer.

Meta Cost Per Click (Meta CPC) refers to the Meta-reported cost for each click on a Meta ad.

Meta Cost Per Mille (Meta CPM) refers to the Meta-reported cost per 1,000 Meta ad impressions.

Meta CPOC (Cost Per Outbound Click) measures the cost associated with each click that leads from a Meta ad to an external website.

Meta Click-Through Rate (CTR) represents the percentage of users who clicked on your Meta ad after seeing it.

Meta Conversion Value (Meta CV) refers to the total conversion value as reported by Meta.

Meta Revenue per Link Click measures the average revenue generated for each outbound click on a Meta ad.

Meta Return on Ad Spend (Meta ROAS) refers to the Meta-reported conversion value divided by the Meta-reported ad spend.

Google All Conversions refers the total number of conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Google.

Google All Conversion Value (Google All CV) refers to the revenue generated from conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Google.

Google Clicks refers to the number of clicks as reported by Google.

Google Conversions (Purchases) represent the total number of purchases as reported by Google.

Google Cost per Acquisition (CPA) measures the total cost incurred through Google advertising to acquire a paying customer.

Google Cost Per Mille (Google CPM) measures the Google-reported cost per 1,000 Google ad impressions.

Google Click-Through Rate (CTR) represents the percentage of users who clicked on your Google ad after seeing it.

Google Conversion Value (Google CV) refers to the total conversion value as reported by Google.

Google Impressions refers to the number of impressions as reported by Google.

Google Return on Ad Spend (Google ROAS) refers to the Google-reported conversion value divided by the Google-reported ad spend.

Gross Sales refers to the total revenue before adjustments such as discounts, shipping, fees, taxes, and refunds.

Is New Customer indicates whether an order is the customer’s first order for the shop.

Lifetime Value (LTV) represents the average order revenue per customer, for orders placed within the selected timeframe.

Marketing Efficiency Ratio (MER) evaluates the total advertising spend as a proportion of the revenue generated from all orders.

New Customer Return on Ad Spend (NC ROAS) measures the revenue generated from new customers relative to the advertising spend.

New Customer Cost Per Acquisition (NCPA, New Customer CPA) measures the cost to acquire a new customer based on blended ad spend.

Net Margin represents the percentage of total order revenue that remains as net profit after deducting all associated costs, including refunds, advertising spend, cost of goods, shipping costs, payment gateway costs, handling fees, taxes, and other operational expenses.

Net profit is the total revenue from product sales after deducting all costs, including advertising spend, cost of goods, shipping costs, payment gateway costs, handling fees, taxes, and any other operational expenses.

Net Taxes refers the total amount customers paid in taxes, after adjusting for refunded taxes.

New Customer Orders represents the total number of orders placed by new customers.

New Customer Revenue refers to the total amount of revenue derived from new customer orders.

New Customers Percent represents the percentage of orders placed by new customers within a specific period relative to the total number of orders.

Non-Zero Orders refers to the total number of orders with a revenue greater than zero.

Order Revenue refers to the revenue earned after shipping, taxes, and discounts (before refunds).

Profit on Ad Spend (POAS) measures the profitability generated per dollar spent on advertising.

Refunded Sales represents the total sales amount refunded during the selected time period, based on the refund date (not including refunded cost of goods, taxes, and shipping).

Return Rate (Returns %) refers to the total value of returns as a percentage of order revenue.

Returning Customer Revenue refers to the total revenue generated from customers who have made more than one purchase.

Returning Customers Percent represents the percentage of orders placed by returning customers within a specific period relative to the total number of orders.

Sale Taxes refers the total amount customers paid in taxes, before adjusting for refunded taxes.

Total sales refers to the total revenue kept by the business after shipping, taxes, discounts, refunded sales, refunded shipping, and refunded taxes.

True Average Order Value (True AOV) is the average order value (minus shipping and taxes) for orders with a non-zero (positive) revenue.

Unique Customers represents the number of unique customers who placed orders within the selected timeframe.

Units Sold refers to the total number of individual items or products that were purchased by customers.

Placeholder input for formula term: Ad Spend.

Placeholder input for formula term: Amazon Product Sales.

Placeholder input for formula term: Main Sales Platform Order Revenue.

Placeholder input for formula term: non zero Order Revenue.

Placeholder input for formula term: Refunded Sales.

Placeholder input for formula term: Refunded Shipping.

Placeholder input for formula term: Refunded Taxes.

Placeholder input for formula term: Returning Customer Orders.

Placeholder input for formula term: Shipping.

Placeholder input for formula term: Sum of Product Price.

Placeholder input for formula term: Taxes.

Placeholder input for formula term: Total Costs.

Placeholder input for formula term: Total Return Value.

Placeholder input for formula term: Units Sold for Each Unit Sold.

Total ad spend across paid channels, including optional custom spend.

Attributed revenue generated per unit of blended ad spend.

Cost of goods sold captured from order line costs.

Manual or imported non-connector ad spend.

Ad spend from Google channels.

Revenue attributed to Google ads.

Shopify net revenue minus COGS.

Shopify net revenue generated per unit of blended ad spend.

Ad spend from Meta channels.

Revenue attributed to Meta ads.

Blended ad spend per new customer acquired.

Net profit after ads divided by Shopify net revenue.

Net profit after ad spend and core cost deductions.

Count of first-time customers in the selected period.

Gross order revenue before net revenue adjustments.

Total number of Shopify orders in the selected period.

Revenue attributed by ad platforms (Meta, Google, TikTok).

Net revenue from Shopify orders after discounts and refunds.

Number of times a video ad was watched for at least 3 seconds. TikTok approximation uses 2-second views as the closest available threshold.

Ad spend from TikTok channels.

Number of times a video ad was watched for at least 15 seconds (Meta ThruPlay) or 6 seconds (TikTok). Measures how many viewers stayed through the core message.

Percentage of impressions that became a 3-second video view — measures how effectively an ad stops the scroll in the first moment.

Of viewers who watched 3 seconds, the percentage who continued watching for 15 seconds — measures creative body quality after the initial hook.

Revenue attributed to TikTok ads.

Total refunded value from Shopify orders.

Average gross order revenue per order.

Average Order Value (AOV) calculates the average amount spent by customers per order, after shipping and taxes.

Blended Cost per Acquisition (Blended CPA) calculates the average advertising cost to acquire a single order with revenue greater than zero (paying customer).

Blended Return on Ad Spend (Blended ROAS) measures the total revenue generated from all orders relative to the total advertising spend across all marketing channels, including both channel ad spend and custom ad spend.

Discounts refers to the total discount amount applied to the order, including shipping discounts.

This metric tells how well your ads drive real results. Not all conversions are equal, and a drop might indicate issues after the click rather than in the ad.

CPA shows how much you spend on average for each action your ad drives (e.g., clicks, purchases or signups). This metric helps measure how efficiently your budget turns into meaningful results.

This metric shows how much you pay on average every time someone clicks on your ad. It’s one of the most straightforward Meta ad metrics and essentially measures how much you pay for viewer attention. A high CPC means higher costs, so keep a close eye on this number. A high CTR with a high CPC is an indication of effective but expensive Meta ads, while a low CPC with no conversions may appear good but ultimately doesn’t achieve business growth.

This performance metric shows how much you pay to show your ad 1,000 times. It’s a foundational Meta ad metric that tells you how competitive your ad is in the auction and how much it costs to reach your audience.

This performance metric tells you which percentage of people saw your ad and thought, “Yep, I’ll click that.” A high CTR is one of the first signals that your ad creative works. But clicks aren’t sales: You also need to keep an eye on other Meta ad metrics (e.g., ad spend and conversions).

This metric tells you how well your content connects and resonates with your target audience. It measures the percentage of people who interacted with your post through reactions, comments, shares, link clicks, profile taps and more.

This metric tracks the average number of times a person sees your ad. Example: 1,000 people who see your ad 2,000 times equals a frequency of 2.

This engagement metric tells you how many people take meaningful action (e.g., they click through from your ad to your intended destination).

When your goal is revenue, ROAS is the metric you should watch like a hawk. It shows how much money you earn for every dollar spent on your ads. For example, a ROAS of “3” means you make $3 for every $1 spent.

This metric shows how well your video creative captures attention in the crucial first seconds. It measures the percentage of viewers who watch at least three seconds after your video appears in their feed. Put simply, the thumbstop ratio tells you if your video opens strong enough to quickly earn viewers’ attention.

Meta Conversions (Purchases) represent the number of purchases on your main shop and your Meta shop, as reported by Meta.

Meta Cost per Acquisition (CPA) measures the total Meta advertising cost required to acquire one paying customer.

Meta Cost Per Click (Meta CPC) refers to the Meta-reported cost for each click on a Meta ad.

Meta Cost Per Mille (Meta CPM) refers to the Meta-reported cost per 1,000 Meta ad impressions.

Meta CPOC (Cost Per Outbound Click) measures the cost associated with each click that leads from a Meta ad to an external website.

Meta Click-Through Rate (CTR) represents the percentage of users who clicked on your Meta ad after seeing it.

Meta Conversion Value (Meta CV) refers to the total conversion value as reported by Meta.

Meta Revenue per Link Click measures the average revenue generated for each outbound click on a Meta ad.

Meta Return on Ad Spend (Meta ROAS) refers to the Meta-reported conversion value divided by the Meta-reported ad spend.

Google All Conversions refers the total number of conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Google.

Google All Conversion Value (Google All CV) refers to the revenue generated from conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Google.

Google Clicks refers to the number of clicks as reported by Google.

Google Conversions (Purchases) represent the total number of purchases as reported by Google.

Google Cost per Acquisition (CPA) measures the total cost incurred through Google advertising to acquire a paying customer.

Google Cost Per Mille (Google CPM) measures the Google-reported cost per 1,000 Google ad impressions.

Google Click-Through Rate (CTR) represents the percentage of users who clicked on your Google ad after seeing it.

Google Conversion Value (Google CV) refers to the total conversion value as reported by Google.

Google Impressions refers to the number of impressions as reported by Google.

Google Return on Ad Spend (Google ROAS) refers to the Google-reported conversion value divided by the Google-reported ad spend.

Gross Sales refers to the total revenue before adjustments such as discounts, shipping, fees, taxes, and refunds.

Is New Customer indicates whether an order is the customer’s first order for the shop.

Lifetime Value (LTV) represents the average order revenue per customer, for orders placed within the selected timeframe.

Marketing Efficiency Ratio (MER) evaluates the total advertising spend as a proportion of the revenue generated from all orders.

New Customer Return on Ad Spend (NC ROAS) measures the revenue generated from new customers relative to the advertising spend.

New Customer Cost Per Acquisition (NCPA, New Customer CPA) measures the cost to acquire a new customer based on blended ad spend.

Net Margin represents the percentage of total order revenue that remains as net profit after deducting all associated costs, including refunds, advertising spend, cost of goods, shipping costs, payment gateway costs, handling fees, taxes, and other operational expenses.

Net profit is the total revenue from product sales after deducting all costs, including advertising spend, cost of goods, shipping costs, payment gateway costs, handling fees, taxes, and any other operational expenses.

Net Taxes refers the total amount customers paid in taxes, after adjusting for refunded taxes.

New Customer Orders represents the total number of orders placed by new customers.

New Customer Revenue refers to the total amount of revenue derived from new customer orders.

New Customers Percent represents the percentage of orders placed by new customers within a specific period relative to the total number of orders.

Non-Zero Orders refers to the total number of orders with a revenue greater than zero.

Order Revenue refers to the revenue earned after shipping, taxes, and discounts (before refunds).

Profit on Ad Spend (POAS) measures the profitability generated per dollar spent on advertising.

Refunded Sales represents the total sales amount refunded during the selected time period, based on the refund date (not including refunded cost of goods, taxes, and shipping).

Return Rate (Returns %) refers to the total value of returns as a percentage of order revenue.

Returning Customer Revenue refers to the total revenue generated from customers who have made more than one purchase.

Returning Customers Percent represents the percentage of orders placed by returning customers within a specific period relative to the total number of orders.

Sale Taxes refers the total amount customers paid in taxes, before adjusting for refunded taxes.

Total sales refers to the total revenue kept by the business after shipping, taxes, discounts, refunded sales, refunded shipping, and refunded taxes.

True Average Order Value (True AOV) is the average order value (minus shipping and taxes) for orders with a non-zero (positive) revenue.

Unique Customers represents the number of unique customers who placed orders within the selected timeframe.

Units Sold refers to the total number of individual items or products that were purchased by customers.

Placeholder input for formula term: Ad Spend.

Placeholder input for formula term: Amazon Product Sales.

Placeholder input for formula term: Main Sales Platform Order Revenue.

Placeholder input for formula term: non zero Order Revenue.

Placeholder input for formula term: Refunded Sales.

Placeholder input for formula term: Refunded Shipping.

Placeholder input for formula term: Refunded Taxes.

Placeholder input for formula term: Returning Customer Orders.

Placeholder input for formula term: Shipping.

Placeholder input for formula term: Sum of Product Price.

Placeholder input for formula term: Taxes.

Placeholder input for formula term: Total Costs.

Placeholder input for formula term: Total Return Value.

Placeholder input for formula term: Units Sold for Each Unit Sold.